ロゴが変わるってご存知でしたか？
ほら、あなたのケータイについてるドコモのロゴも古くなってしまうのです。
新ブランドステートメント
http://www.nttdocomo.co.jp/corporate/about/outline/identity/special/
いろんなロゴを作ってきた私mcといたしましても、
とても気になるところでございました。
すごいシンプルなロゴだけど、
アイデンティティを感じさせるのが、「ｄ」の角ですね。
ロゴを作ってて悩むのがこういう箇所なんだけども、
さすがプロの仕事ってかんじのキレコミですなあ。
縦棒を突っ切らせず、
円起動のまま縦棒に連結するのでもなく、
110°くらいのキレコミにしてあるあたりが絶妙。
100人いても1人も気にしないようなこの角が、
全体的に丸みを帯びて甘ったるい感じのこのロゴを
ピリっとさせていますね。
この角が丸いと、
完全にKidsケータイのおこちゃまの印象を与えるな。
あー、久方ぶりにデザインの仕事がしたいぞ。
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